Advertising on YouTube

In comparison to advertising online across other mediums such as Facebook or using Google AdWords to reach people on a CPC (cost per Click) bid basis where clicks can become more expensive due to the bidding process, advertising on YouTube is a very economical way to get the word out about your products or services. For only about 2-3 cents a click, you are in business with people viewing your ads.There are some challenges with advertising through this medium however. The first of which is that you often will have to create a video advertisement as opposed to just an image you post with a clickable component that allows the viewer to learn more about the product and purchase it. Video advertising means you have to get more creative and that can be a barrier for some but it really does not have to be as difficult as you might think.For example, when people traditionally think of creating videos, they think of capturing movement and action – just like you would see on a TV advertisement or in a movie. This is an expensive and time consuming way to create an ad but you really don’t have to be that elaborate if you don’t want to. To explain, you can also create ads using tools like Microsoft PowerPoint or even just using.jpg images. What you do is find or create slides or images you would like people to see, put them in a sequence using a video editing tool (many of which are purchasable for less than $100.00 – there are even some shareware ones out there – including one you can use found on YouTube itself) and then you create a voice recording (using an audio editor to improve it as required). The audio spans the time you allow people to view all the collective images and it plus your images becomes your sales pitch. You get to say what you want about the product and the audio with the images popping up as you go through your narrative becomes your video ad.You then intersperse YouTube “Annotations” and “Cards’ that contain your links and you can send people to your websites and sales or signup pages, to other YouTube playlists or videos you would like them to view, etc. Once uploaded to YouTube, you can go into editing mode and click on the “Promote” button to get the word out at 2-3 cents a paid click. So you don’t have to spend a lot on an advertising video unless you want to which opens up YouTube as an advertising platform for everyone, including those running small at home businesses.Now let’s talk about the different ways you can advertise on YouTube.

First, you create your own video and upload it to YouTube to your own channel and playlists and then promote it as I’ve already discussed above. One trick to consider is that if you do not monetize your ad video, you don’t run the risk of someone else’s add being placed on or around yours and thus having your potential customer being siphoned off to someone else’s site.

Second, you can use the YouTube system to advertise on and around your own ad video, just as if you were an external advertiser advertising on your video. This is kind of a double whammy approach to advertising, but some advertisers like to do this for the added advertising power you can build around the video and this strategy does work to gain more clicks from more viewers but it does cost you a little more to have the second campaign running as well.

You can advertise on other creator’s videos through one of two methods. First, you can connect with the other creator and strike a deal to have them weave your ad into their creations. This is not the usual approach for this but it does have the benefit of building collaborations with other creators and gets your ad in effect endorsed by the other content creator. They make some money directly from you via a side deal and you gain an endorsement and a higher quality level access to their entire subscriber base – which is in effect target marketing for you in niches you want to promote your product(s) in. The second method of course, is to use the YouTube marketing system to place ads on and around the videos of other creators who have monetized their content. Less targeting ability this way and no creator endorsement opportunities, but it is a cheap way to get the word out.

You can also purchase space and run banner ads across the YouTube site. Their preferred size for these banner ads by the way, is 300 by 250 pixels. These ads will appear on many viewing pages and are not specifically tied to your channel or playlists.

If you are a bigger advertiser or are willing to take on the additional costs, you are also able to create other more targeted ads with YouTube but you would then be working with a YouTube sales representative to negotiate these ads. One type of ad in this category that is gaining more and more traction these days is advertising directly against the YouTube mobile platform offering. YouTube is now working with advertisers to create offerings specifically targeting this space.
This article presents just an overview of the types of options available to you with respect to advertising on YouTube. One of the options that I find particularly exciting is that of collaborating with YouTube content creators directly to have them promote your ads in their video creations. It is more work to achieve ad placements of this nature so not too many go after it, but if you think about it, if you pick the right creators (sort of like betting on the right horse in a horse race), and their videos tend to go viral, getting lots and lots of views over time, you’ll be taken along for the ride and your ads will be seen over and over again as these videos are watched over the years. So don’t lose sight of this idea, it could be fun to try to make this work with someone if you have the right type of product and you can build the right creator relationships.In any event, YouTube is out there waiting for you to promote your ads economically to its millions of viewers. You just have to pick the strategy you want to employ to get your ads out there.

Will Online Advertising Forever Change the Way We Do Things?

The Internet has definitely had a large impact on almost everyone’s lives. One of the biggest areas it has impacted has been the way advertisers formulate their marketing campaigns. The Internet has opened up avenues that were previously never dreamt of. Now advertisers have a plethora of methods to gain exposure for their products. Online advertising provides numerous methods to deliver product information to consumers.One way that Internet advertising has affected traditional advertising is the method of injecting an advertisement directly into another piece of media that the consumer is already interested in. This concept is not a new one, but the methods used are definitely revolutionary. Television has previously used this method in the form of commercials that appear between segments of a show. The invention of DVRs has made it possible for a potential consumer to skip directly through the commercials. A technique that came from online advertising is to inject an advertisement directly into the show that the viewer is watching. Product placement spots, where the characters on television shows use specific brand names of products, are everywhere now. This exposes products to potential customers without distracting them or taking away from the show. This placement means that when ignored during a commercial, the potential customer will still be exposed to the product during the show they are watching.Due to these new processes of reaching out, mass mailings are going the way of the dinosaur. A large budget for thousands of mailings to be sent is no longer required. Marketing campaigns can be viewed by millions of people daily for a very small amount of money on sites across the web. Online advertising is also much better for the environment, which is always a good thing in this modern, environmentally conscious world we now live in.The Internet also gives brand new methods for reaching customers, previous as well as potential ones. One example would be the little video advertisements that are shown while users wait for an online video or game to load. Advertisers have a captive audience during these two examples. Users want to get to the item that they’ve selected, so most are content to watch an advertisement or two while they wait patiently for their content to be delivered. This way feels different than television advertisements, because content on the Internet is not always instantaneous and most users are grateful to have something to occupy their minds instead of staring at a blank screen.Another way Internet advertising has affected traditional advertising is that it’s cheaper and can expose products to far more consumers. The entry cost is cheaper and millions of viewers worldwide, who spend multiple hours every day online, can see advertisements. The price per viewer is far less for online advertising. Also, online marketing is more targeted in that advertisements can be placed on sites that are already targeted to specific people, geographic regions, and cultures. Online advertising also provides far better conversion tracking in that advertisers can tell when users are actually actively trying to learn more about products as a result of their advertising.Internet advertising has definitely had a big affect on traditional advertising and has opened up a whole new world to marketers.

The Only Benefits of Advertising is Building My Brand Image

There is a misconception that the only benefit that advertising has to offer to the products and services of certain company is only building a brand image. Well, let me give an insight to this notion and let us try to correct this.
First and foremost, let us define the term brand. According to the definition of American Marketing Association or AMA, the term “brand” is a name, term, sign, symbol or design or a combination of them planned to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.At this point in time, the competition is getting serious in getting the right customers through various advertising techniques as exemplified in paid advertisements. Day by day, the number of companies and web entrepreneurs contest for consumers’ attention and trust. As a consequence, it is very significant to center in building brand image but this is not the end. There are a lot of other benefits of advertising that can be best achieved even if there is no focus on brand advertising.There are various forms of advertising that does not only put up a brand image but also do advocacy advertising, comparative advertising, cooperative advertising, direct-mail advertising, informational advertising, institutional advertising, billboard or outdoor advertising, reminder advertising, Point of Purchase Advertising and Specialty advertising.One of the prime benefits of advertising is building a brand image. On the other hand, it is not just the only benefit of advertising for the reason that branding is not merely letting your product or brand be renowned to the community but instead it makes use of advertising that convinces your intended consumers to pick and choose your product over wide array of competitors. Branding is more precise for the reason that it is a form of advertising that is developed towards getting your prospects see and accepts you as the sole provider of their diverse needs and wants. In order to accomplish something in the field of branding, you must be conscious of your potential customers’ needs, wants and even weaknesses and strengths.The purposes for a good and excellent brand are the following :Firstly, it gives a clear and direct message – In the realm of brand advertising, only one brand is advertised or promoted. There is direct recall when a brand is advertised in a clear and direct way to the main point.Second, it reinforces credibility and reliability. Being able to put up a brand is one of the ways in creating and strengthening the credibility and reliability status of your company.Third, there is a build up of emotional connection. A creation of on the spot emotional connection will be an effect to customer approval as well as loyalty once a buyer is able to trust and believe in the brand being advertised.